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This workshop invites you to rethink the complexity of 'engagement' and plan for simple actions that suit you and the people you hope to influence.
You might be a one-person research team, or part of a multi-disciplinary, cross-agency powerhouse, or somewhere in between. Whichever camp you're in, this is a chance to step outside the status quo for a few hours and think of new ways to approach this familiar challenge.
Part One: Build a framework
First, you'll build a simple framework for engagement by honing in on things like:
- why engagement is important for your work, and your overall objective
- who belongs on your must-engage list, and who does not
- the resources and capabilities you can easily draw on, and your preferences.
Part Two: Plan for action
With this framework in place, you’ll select an individual or group on your must-engage list and piece together a plan for engagement that considers things like:
- who they are, what they value, and how they are best placed to influence your work
- the two-way engagement format that will meet their needs and fulfil your objective
- the channels and record-keeping tools you'll make use of that suit time, budget, and requirements.
You'll leave with some new tricks and a sketched-out plan for engagement that you can act on straight away, or that you can use as the basis for more formal documentation and funding applications.
Kathryn Reeves is a communications strategist, writer, and editor who works with people to refine and structure their ideas and expertise to achieve big things.
Recent areas of work and focus include effective stakeholder engagement, critical thinking techniques, digital strategy and web content, and plain English writing and editing.