Tools and approaches for planning effective learning interventions
An interactive session with a practical approach looking at tools and approaches for planning effective learning interventions. A learning intervention could be a workshop, a webinar, an e-learning module, a performance support tool, or a combination of these.
Bring an idea for a learning activity with you, or work through an example in this practical learning design workshop. We will use three small group activities to introduce you to tools for analysing your goals, understanding how your project context and audience affect your design constraints, selecting the right activities, and creating a workable plan for a learning intervention.
In the first activity each group will select a topic and work through a goal setting template and brief audience analysis.
The second activity will take your information and analysis and help you to explore what formats your activity could take.
In the third activity, you will learn how to plan formative activities that will help your audience to take an active role in learning about your chosen topic.
Presenter: Maire Smith
Maire Smith
Passionate about creating excellent learning experiences - and constantly learning more about how we can do this - Maire is a learning designer who has worked on programmes communicating information on a huge range of topics, from high-voltage electrical systems, to interactions between fertiliser chemicals and groundwater, or the differences between genotypes and phenotypes of stock.
How to structure effective science story pitches for digital and traditional channels – learn and practice this successful method
Delivered by GoodSense science communication strategy lead Kylie Bailey alongside experienced science communicator and former SCANZ President Laura Hikawai- Goodall (MSc in Science Communication), this workshop will deliver the following learning outcomes for participants:
Gain insight to the importance of connecting audience needs to story angles that will maximise the potential impact of communications
Improve skills and confidence in creating messaging that will help engage journalists in amplifying your science stories
Learn approaches for selecting the message to headline in communications
Understand how to structure supporting messages, in a Science Comms 1+3 format, that can then underpin communications across any selected channels
Presenters: Kylie Bailey and Laura Hikawai-Goodall
Laura Hikawai-Goodall
Tēnā koutou. Ko Shining Tor te maunga. Ko Wheelock te awa. Ko Te Tiriti o Waitangi te waka. Nō Ingarangi ahau, engari e noho ana ahau i Te Awa Kairangi. Ko Terence Hikawai-Goodall (Ngāti Kahungunu ki Wairoa, Ngāti Pāhauwera) tōku hoa Rangatira. Ko Te Aho tāku tamāhine. Ko Laura Hikawai-Goodall tōku ingoa. Kia ora! I am a consultant at GoodSense with 20 years’ experience in communicating science. I’m passionate about creating and sharing strategies and stories that include and value Indigenous knowledge equitably alongside science and other dominant knowledge systems.
Connect with me on Linkedin: https://www.linkedin.com/in/lauragoodall/
Kylie Bailey
Kylie Bailey is a well-known journalist, experienced in strategic communications, science writing and media relations. Kylie enjoyed a successful, high-profile 15-year+ career as an editor, general manager and communications professional across print, online and user-generated digital platforms before joining GoodSense as a Tāmaki Makaurau-based senior consultant in 2016, based in Piha. The published author and natural food and health advocate now focuses on strategic communications, science writing and media relations. She has collaborated with a broad range of researchers across natural and social sciences, from oceans to housing to health.
Connect with Kylie: https://www.linkedin.com/in/kylie-bailey-83199830/
Purposeful games as a science communication technology: Helping with knowledge and emotional barriers to dialogue
How do you engage non-experts in a dialogue about a complex and contentious topic when not everyone has the same knowledge base or comfort level? In this workshop, we will talk about two benefits of using games in science dialogue events to help with this problem: one, games can help people feel comfortable with the technical complexity of genetic technologies and ecosystems; and, two, games can help people feel comfortable talking and listening openly about what is best for the natural environment they love.
We will not only talk about the games, but also give you a chance to play them, so that you can experience the emotional and knowledge-levelling effects of purposeful games and see ways they might be used in contested science spaces.
Presenters: Marie McEntee and Vicki Macknight
Marie McEntee
School of Environment, University of Auckland
Participatory Research Social Scientist.
Marie is a social scientist with research interests in science and society interactions, particularly relating to environmental issues, and community and stakeholder engagement in contested environmental issues. Marie's research projects investigate principles that facilitate greater alignment and more effective communication between scientists and community practitioners to facilitate community science interactions, including citizen science projects, and dialogue around contested environmental issues.
Vicki Macknight
Department of Science Communication
University of Otago
Tēnā koutou. I’m Dr Vicki Macknight and I work in the Department of Science Communication at the University of Otago. I’ve worked on diverse topics – from the ways teachers practice imagination with primary school children to making economics more public. I’m currently a post-doc, working to build a national dialogue around gene technologies for the environment.
Who do you think you’re talking to?
If your answer is everyone, you should probably rethink what you’re saying and how you’re saying it. This interactive workshop is designed to help you get your work in front of eyes that need to see it. Matt draws from advertising strategy, leadership and communication theory, as well as his research into the work of science communicators from Aotearoa to help you identify the people and platforms that are best suited to your research or communications. Prepare to leave this workshop with a clearer vision of who you need to talk to, and how and where to talk to them.
Matt Halliday
Matt is a writer, actor, teacher and bus driver. Having worked in different creative industries for over 20 years, Matt is passionate about using creativity to help solve the world’s wicked problems. A lecturer in Te Kura Whakapāho - the School of Communication Studies at AUT, he teaches in the Advertising and Brand Creativity department.
Photographing science – capturing scientists in their natural habitat
In this interactive workshop we will delve into visual science communication, with a particular focus on photography of scientists and science in action. While the workshop will in part address the technical ‘how to’ side of things (tips and techniques for improving your science photographs), I am also hoping to use the session to identify and discuss some of the potential challenges faced in visual science communication, such as stereotyping, lack of cultural and gender diversity and sensitivity, and the deterioration of public trust, and how these can be addressed in a meaningful way.
Gerry le Roux
As owner/photographer for Sciencelens, Gerry focuses on photographing science and technology, from technical laboratory images to environmental photography to coverage of industry-related events and functions.
Gerry combines a background in science, extensive photographic experience as well as years of working with scientists, engineers and technologists, to create images that effectively support the communication of science and technology in action.